Cookie Policy
How Wedgewood Homes uses cookies and similar technologies on our website.
This Cookie Policy explains how our website wedgewoodhomes.co.uk uses cookies and similar technologies. It sits alongside our Privacy Notice, which covers how we handle your personal information generally.
If you’d like to change the cookies you’ve accepted at any time, click the “Cookie settings” link in the footer of any page on our site.
Last updated: May 2026
What are cookies?
Cookies are small text files that a website places on your device (computer, tablet or phone) when you visit. They let the site remember things about your visit, such as your preferences, or recognise you when you come back. They can also be used by third parties to track activity across different websites for advertising and analytics.
We also use other similar technologies in the same way, including pixels, tags and local storage. In this Policy we use the word “cookies” to cover all of these.
How we ask for your consent
When you first visit wedgewoodhomes.co.uk, you’ll see a cookie banner asking whether you’d like to accept cookies. You can:
- Accept All — allow all cookies, including analytics, advertising and social media cookies.
- Reject All — only strictly necessary cookies are set; nothing else is loaded.
- Customise your preferences — choose which categories of cookies to accept, through our Privacy Preference Centre.
You can change your choice at any time using the “Cookie settings” link in the footer of every page. Your preferences are saved on your device, so we’ll only ask again if you clear your cookies or use a different device or browser.
The categories of cookies we use
We group the cookies on our site into four categories. The first category is set automatically because the site cannot work without them. The other three are set only with your consent.
1. Strictly necessary cookies
These cookies are essential for the site to work. They handle things like the cookie consent banner itself (remembering your choice), security, and load balancing. We set these automatically and do not ask for your consent because the site cannot function without them.
- Cookie consent preference — remembers which categories of cookies you’ve accepted or rejected. Set by our cookie banner. Duration: typically 12 months.
- Session cookies — temporary cookies that handle navigation, security and form submission while you’re on the site. Set by our hosting platform. Duration: deleted when you close your browser.
2. Analytics cookies
These cookies help us understand how visitors use the site — which pages are most popular, how long people spend on each page, what device they’re using. The information is aggregated and anonymised; it doesn’t identify you personally. We use this to improve the site over time.
- Google Analytics (cookies such as
_ga,_ga_*,_gid) — measures visitor numbers, page views, traffic sources and how visitors move through the site. Set by Google. Duration: typically up to 2 years. Google’s privacy policy.
3. Advertising cookies
These cookies allow us, and the platforms we advertise on, to show you our adverts when you visit other sites, and to measure how effective those campaigns are. They may build a profile of your interests based on the pages you’ve visited.
- Google Ads (cookies including
_gcl_au, conversion tracking pixels) — measures whether visitors who arrive via a Google Ads campaign go on to make an enquiry, and supports remarketing. Set by Google. Duration: typically up to 90 days. Google’s privacy policy. - Meta (Facebook) Pixel — if active, measures whether visitors who arrive from Facebook or Instagram adverts go on to make an enquiry, and supports remarketing to similar audiences. Set by Meta Platforms. Duration: typically up to 90 days. Meta’s privacy policy.
4. Social media cookies
These cookies are set by the social media platforms whose features (videos, share buttons, embedded posts) appear on our site. They allow those platforms to know you’ve visited our site, which they may use for their own purposes.
- YouTube — if a video is embedded on a page you visit, YouTube may set cookies. We use the privacy-enhanced “youtube-nocookie” mode wherever possible, which limits the cookies set. Set by Google. YouTube/Google’s privacy policy.
- Instagram, Facebook, LinkedIn — if any embedded content from these platforms appears on a page you visit, those platforms may set cookies. Their own privacy notices apply.
If you don’t accept these cookies, embedded content from these platforms may not display correctly — you’ll usually see a placeholder asking you to accept the cookies to view the content.
Google Tag Manager
Many of the cookies above are managed through Google Tag Manager, which is a tool that lets us load and configure tracking tags on the site without needing to change the underlying code each time. Google Tag Manager itself doesn’t set cookies; it manages other tools that do, all of which are listed above. The tags loaded through Google Tag Manager are subject to your cookie consent — if you reject a category, the relevant tags are not loaded.
Third-party privacy notices
Where cookies are set by third parties (Google, Meta, the social media platforms), those parties act as their own data controllers for the information collected through their cookies. Their privacy notices apply in addition to ours:
Browser controls
In addition to using our cookie banner, you can control cookies through your browser settings. Most browsers let you see what cookies have been set, delete cookies, and prevent cookies from being set in future. The instructions vary by browser:
If you choose to block cookies entirely through your browser, parts of our site may not work as expected.
Do Not Track
Some browsers offer a “Do Not Track” setting that signals to websites you’d prefer not to be tracked. There isn’t yet a widely agreed standard for how websites should respond to this signal, so we don’t currently take any specific action in response to it. We do respect the choices you make through our cookie banner, which is the most reliable way to control cookies on our site.
Changes to this policy
We review this Cookie Policy at least once a year, and update it whenever we add or remove cookies from the site, or when the law or guidance changes. The date at the top of the policy tells you when it was last updated.
Contact us
For any question about this Cookie Policy or about cookies on our site, please contact our Data Protection Lead:
Mathew Carpenter
Data Protection Lead
Wedgewood (New Homes) Ltd
Unit 1 Tower Industrial Estate
London Road
Wrotham
Kent TN15 7NS